What does SEO Agency mean?

An SEO agency is a service provider that helps businesses increase their online visibility by optimizing websites for search engines like Google and Bing. These agencies use techniques like on-page SEO, off-page SEO (including link building), technical SEO, and content optimization to drive organic (non-paid) traffic.

Their goal is to improve a brand’s search rankings so that potential customers can discover the business more easily.

Example

“We worked with an SEO agency to optimize our blog posts, fix technical issues, and improve our rankings for competitive industry keywords.”

What are ways to use an SEO Agency in your business?

Hiring an SEO agency is especially useful if you want to grow long-term traffic without relying solely on ads. They can conduct website audits, identify keyword opportunities, improve page load speed, and optimize site structure. SEO agencies may also assist with content marketing strategies, backlink outreach, and local SEO for brick-and-mortar businesses.

They’re ideal partners for businesses lacking in-house SEO expertise or looking to scale traffic through sustainable growth.

Pro Tip

Ask for case studies or performance reports before choosing an SEO agency - experience in your industry can make a big difference in results.