What does Keyword Research mean?

Keyword research is the process of finding and analyzing the words and phrases people use in search engines to find information, products, or services. It helps marketers and content creators understand what topics are relevant to their audience and how competitive those search terms are.

This process is essential for SEO because targeting the right keywords can improve your rankings, drive organic traffic, and connect you with users who are actively looking for what you offer.

Example

“We used keyword research tools to find low-competition phrases related to our product, then created blog content around them to boost our SEO.”

What are ways to use Keyword Research in your business?

Use keyword research to inform your content strategy, blog topics, product descriptions, and even social media captions. Focus on terms that align with your audience’s intent—informational, navigational, or transactional - and look for a balance between search volume and competition.

You can use tools like Google Keyword Planner, Semrush, Ahrefs, or Ubersuggest to uncover high-value keywords for your niche.

Pro Tip

Don’t just chase high-volume keywords - look for long-tail phrases with clear intent and less competition to drive more qualified traffic.