What does Marketing Agency mean?

A marketing agency is a service-based business that assists companies with promoting their products or services through various marketing tactics. Agencies may offer branding, content creation, advertising, social media management, SEO, and email marketing - all aimed at helping businesses grow their reach and revenue.

Some agencies specialize in specific industries or platforms, while others provide full-service marketing solutions from strategy to execution.

Example

“We hired a marketing agency to launch our product and manage our paid social campaigns across Instagram and Facebook.”

What are ways to use a Marketing Agency in your business?

Businesses hire marketing agencies to fill in gaps where they lack time, skill, or in-house expertise. Agencies help develop strategic plans, execute ad campaigns, manage content calendars, and provide performance tracking. Startups may use agencies to launch new products, while established brands may use them to scale or refresh their positioning.

You can work with an agency on a one-time project or an ongoing retainer depending on your business goals and budget.