What does Technical SEO mean?

Technical SEO refers to the process of optimizing the underlying structure and code of a website to ensure that search engines can easily crawl, understand, and index its content. Unlike content or keyword-focused SEO, technical SEO deals with aspects like site speed, mobile responsiveness, XML sitemaps, URL structure, secure HTTPS protocols, and structured data.

It plays a crucial role in laying the foundation for strong overall SEO performance and ensuring that a site is eligible to rank.

Example

“We improved our technical SEO by fixing broken links, speeding up our site, and optimizing our mobile layout.”

What are ways to use Technical SEO in your business?

Use technical SEO to improve your website’s health, usability, and visibility in search engines. Start with a site audit to identify issues like slow loading times, poor mobile usability, or duplicate content. Fix crawl errors, create a logical URL structure, and ensure all pages are properly indexed. Implement structured data (schema markup) to enhance how your pages appear in search results.

Technical SEO is especially important for larger websites, e-commerce platforms, or any business aiming for long-term organic growth.

Pro Tip

Run regular SEO audits using tools like Screaming Frog or Semrush to catch technical issues early before they hurt your rankings.