What does On-Page SEO mean?

On-page SEO refers to the practice of optimizing elements within a webpage to improve its search engine rankings. This includes content quality, keyword usage, meta tags, URL structure, image optimization, internal linking, and user experience factors like mobile responsiveness and page speed.

Unlike off-page SEO, which focuses on backlinks and external signals, on-page SEO is completely within your control.

Example

“We updated our blog post’s title tag, added keywords naturally, and improved loading time to boost on-page SEO.”

What are ways to use On-Page SEO in your business?

Start by optimizing your page titles, meta descriptions, headers, and image alt text. Make sure your content is useful, readable, and matches search intent. Use target keywords strategically but naturally, and link to related internal pages to help search engines crawl your site more effectively.

Also, ensure your page is mobile-friendly and fast-loading - both of which are ranking signals for Google.

Pro Tip

Use a checklist to review your on-page SEO every time you publish a new piece of content - it ensures nothing gets overlooked and improves long-term performance.