What are Info Products?

Info products refer to digital products designed to inform or educate an audience on a specific topic. These products typically include downloadable content such as ebooks, courses, guides, webinars, and more.

Example:

"An info product could be an online course on digital marketing, a PDF guide on personal finance, or a webinar series on entrepreneurship."

Where Do Info Products Come From?

The term info products grew in popularity during the rise of online learning and digital entrepreneurship, particularly with the explosion of e-commerce and self-publishing platforms. As digital marketing evolved, creators began to sell knowledge-based products to a broader audience.

Pro Tip

When developing info products, consider creating content that addresses your audience’s pain points and offers solutions. The more specific and actionable your content, the better the response.