What Is a Digital Product?

A digital product is a non-physical item delivered electronically, commonly used in online businesses and creator monetization. Examples include ebooks, templates, online courses, membership access, and design files.

Selling Notion templates or downloadable PDFs is a common digital product strategy for creators on Instagram and TikTok.

Digital products can come with licenses like PLR or MRR, allowing reselling or modification rights depending on the license type.

Why Are Digital Products Valuable?

No Inventory Costs – No shipping, storage, or physical handling

Scalable – One product can be sold an unlimited number of times

Passive Income – Once created, it can earn money on autopilot

Marketing-Friendly – Easy to promote on social media platforms

How Are They Marketed?

Through content marketing and video tutorials

With limited-time offers to drive urgency

By bundling with services or other products

Using social proof and testimonials

Where Does the Term Come From?

The concept emerged with the rise of ecommerce and online education, as entrepreneurs looked to monetize skills, content, or design digitally.

Pro Tip

Offer different licensing options like personal use, PLR, or MRR to appeal to both consumers and resellers and boost conversions.

Related Terms

Passive Income, Info Product, Funnel, Lead Magnet, Online Course, PLR, MRR