What is “Master Resell Rights” meaning?

Master Resell Rights (MRR) refer to the permission granted to buyers to resell a product and give others the right to resell it as well. This is often seen in digital products like eBooks, software, or online courses, and provides an opportunity for the buyer to earn revenue by selling the product while also passing on resell rights.

Example

“After purchasing the software with Master Resell Rights, I sold it to several other entrepreneurs, giving them the same resell rights to increase profits.”

How is “Master Resell Rights” used in business?

In business, MRR is commonly used in digital product markets to scale revenue. Entrepreneurs and businesses leverage MRR by purchasing products that they can resell, pass on rights, and create a network of resellers, maximizing their income without additional production costs.

Pro Tip

When buying MRR products, ensure they come with a clear set of terms and conditions, especially regarding how the resell rights are transferred and any limitations imposed on the resale.