What is “Private Label Rights” meaning?

Private Label Rights (PLR) are a type of licensing where the buyer obtains the right to modify, rebrand, and resell digital products like eBooks, articles, and software. Unlike Master Resell Rights, PLR allows the buyer to make significant changes to the product, including changing the name, logo, and branding.

Example

“By purchasing PLR content, I was able to customize the eBook and rebrand it under my own company name before reselling it to my audience.”

How is “Private Label Rights” used in business?

In business, PLR is used to quickly scale digital product offerings. Entrepreneurs and businesses often buy PLR products, customize them, and rebrand them to fit their target market. This eliminates the need for creating content from scratch while still generating revenue.

Pro Tip

When using PLR, ensure that you add your own unique value to the product to avoid selling identical copies. Personalizing and improving PLR content can help differentiate your offering in a competitive market.

Related Terms

Resell Rights, Digital Products, Licensing, White Label