Inside Alex Hormozi’s $100M+ Playbook
Alex Hormozi built an empire from gyms to private equity. Here’s how much he’s made across books, YouTube, deals, and Acquisition.com.
Alex Hormozi is one of the most influential business educators on the internet today. From turning failing gyms into cash machines to building a $100M+ portfolio through Acquisition.com, he’s built a reputation on value, execution, and long-term thinking.
But beneath the $100M headlines and bestselling books, one question always comes up:
How much has Alex Hormozi actually made?
Let’s break it down.
1. YouTube Ad Revenue: $1.5M–$2.8M
With over 700 million views on his YouTube channel, Alex generates solid income from platform ads - but it’s a small slice of the overall pie.
Estimated RPM: $2.50–$4.00 (business content = high CPM)
700M views × $3.50 RPM = ~$2.45 million
That’s net revenue after YouTube’s cut - not including brand exposure or upsells.
➡️ Estimated ad revenue: $1.5M–$2.8M
2. Brand Deals? Not Really - But the Channel Is a Deal Engine
Unlike most creators, Alex doesn’t sell ad space or do sponsorships.
His YouTube, newsletter, and podcast exist to build trust at scale - which brings deal flow to Acquisition.com and boosts book sales.
"We don’t monetize our content - we monetize the trust our content creates." - Hormozi
➡️ Estimated business value from content: $1M–$3M+ in indirect ROI
3. Gym Launch: $30M–$40M Revenue
Hormozi first made his fortune by helping gym owners scale using direct-response marketing. Gym Launch started as an in-person turnaround model, evolved into a remote system, and eventually generated eight figures annually.
He later added:
Prestige Labs (supplements)
Allen (meal prep brand)
By 2021, these businesses were doing $30M–$40M+ combined revenue.
➡️ Estimated early business earnings: $30M–$40M
4. Acquisition.com Portfolio: $100M+ Under Management
Today, Hormozi runs Acquisition.com with his wife Leila Hormozi.
The company:
Invests in companies doing $3M–$20M/year
Provides capital + operational expertise
Takes equity instead of fees
As of 2024, they manage $100M+ in annual portfolio revenue - and Alex Hormozi only profits when those companies grow or exit.
➡️ Estimated equity value: $40M–$80M
5. Book Sales: $5M+
Alex has self-published two hits:
$100M Offers
$100M Leads
Despite pricing them low (some at $1), the scale of his audience drives massive volume.
He’s confirmed seven figures from books alone - and uses them to funnel readers into his brand ecosystem.
➡️ Estimated book revenue: $5M–$7M
6. Other Income Sources
While Hormozi doesn’t chase monetization, his empire quietly includes:
Newsletter ads (LightSpeed newsletter)
Speaking gigs (occasionally)
Equity in small creator brands via consulting deals
➡️ Estimated extras: $1M+ in brand equity, exposure, or partnerships
So… What’s Alex Hormozi’s Total Take?
Source | Estimated Gross Revenue |
|---|---|
YouTube Ads | $1.5M–$2.8M |
Gym Launch + Brands | $30M–$40M |
Acquisition.com Equity | $40M–$80M |
Book Sales | $5M–$7M |
Other Revenue | $1M+ |
Total Revenue | $80M–$130M+ |
Net Worth: $100M (and Compound-Growing)
Alex reinvests aggressively. Much of his wealth is tied up in equity - not cash - which means his net worth grows in the background as his companies scale.
He doesn’t monetize like a typical influencer. Instead, he builds leverage.
Looking for the full Alex Hormozi profile?
See his creator bio →
Final Thought: Hormozi Doesn’t Sell Products - He Sells Proof
His brand isn’t built on hype - it’s built on receipts. He gives everything away for free because he plays a game most creators aren’t even aware of: long-term wealth through ownership and execution.
If you’re serious about growing a business, his business model is one of the most valua
