What is "Brand Equity" meaning?

Brand Equity is a business term that describes the perceived value of a brand based on customer loyalty, recognition, and associations. It significantly impacts pricing, marketing, and brand strategy.

Example

"A company with strong brand equity can command higher prices because customers trust and prefer its products over competitors."

How is "Brand Equity" used in business?

In business, brand equity is used to evaluate brand strength, influence consumer behavior, and shape marketing strategies. It's vital for businesses aiming to maintain long-term growth and customer loyalty.

Pro Tip

Focus on building brand equity by ensuring consistent quality, positive experiences, and strong emotional connections with your customers.

Related Terms

Brand Awareness, Brand Loyalty, Customer Perception, Brand Positioning