How much has Mike Thurston earned from YouTube, fitness coaching, business mentorships, and brand partnerships?

Here's the full breakdown of his estimated income, business empire, and net worth.

Mike Thurston went from personal trainer in the UK to global fitness entrepreneur, investor, and luxury lifestyle influencer. Known for his YouTube content, aesthetics, and high-performance living, Mike has built multiple income streams centered around fitness, travel, and mindset.

But beyond the biceps and Bali villas - how much has he actually made?

Let’s break it down.

1. YouTube Channel & Ad Revenue: $500K–$1M+

Mike’s YouTube channel has 1.5M+ subscribers and high view counts across travel, fitness, and business content. His videos often have high retention and strong monetization due to premium content niches.

➡️ Estimated ad revenue: $500K–$1M+
➡️ Estimated RPM: $5–$8 (fitness + lifestyle content)

2. THRST Fitness Brand: $1M–$2M+

Mike launched THRST as a premium fitness brand offering:

• Training programs (push/pull/leg splits, hypertrophy, cutting plans)

• Mobile app access

• Branded gear and guides

It operates on both a one-time and subscription model, with strong fan loyalty and upsells to more advanced plans.

➡️ Estimated revenue: $1M–$2M+ since launch

3. Coaching, Mentorship & Courses: $500K–$1M

Mike has expanded into business mentorship, offering paid 1:1 coaching, private webinars, and mid-ticket courses on topics like fitness entrepreneurship, branding, and content strategy.

This revenue stream is promoted mostly through YouTube, Instagram, and private funnels.

➡️ Estimated coaching/course revenue: $500K–$1M

4. Brand Deals, Sponsorships & Affiliate Revenue: $1M–$2M

Mike works with high-end lifestyle, fitness, and supplement brands — including:

• Gymshark

• WhiteFox

• MyProtein

• Luxury travel affiliates

While he's selective with sponsorships, his brand alignment and content quality enable premium rates and long-term affiliate ROI.

➡️ Estimated earnings from deals + affiliate: $1M–$2M+

So… What’s Mike Thurston’s Total Take?

Net Worth: $3M–$5M+

Mike’s net worth is likely between $3M–$5M, with consistent high-margin income from his content, product sales, and low-overhead digital business model. Much of his personal brand equity compounds through lifestyle positioning and global mobility.

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Final Thought: Mike Thurston Built a Brand on Lifestyle Leverage

Mike doesn’t just sell fitness - he sells aspiration. His real business is turning attention into action, using content to funnel audiences into product ecosystems that scale without trading time for money.