What does “Trending” mean in the context of social media?

In social media, Trending refers to content, topics, or hashtags that are currently attracting a lot of attention and engagement from users. These can include viral challenges, news stories, or discussions gaining rapid popularity. Social platforms like Twitter, TikTok, and Instagram use trending algorithms to highlight these topics on user feeds or on dedicated "Trending" sections, making them more visible to a wider audience.

Content becomes Trending based on user engagement (likes, comments, shares) and how quickly it is gaining attention. Trending topics often reflect current events, pop culture moments, or viral trends.

Example

#SelfCareSunday is trending on TikTok with thousands of users sharing their routines for mental well-being! 🌿 #Wellness #TrendingNow

What are ways to use “Trending” on social media?

To leverage Trending topics, create content that aligns with what’s popular at the moment, whether it’s through using trending hashtags, joining viral challenges, or commenting on current events. If you’re creating content around a trending topic, make sure it is timely and relevant, as this increases the chances of your content being discovered by others interested in that trend.

Joining in on trends can help you gain visibility, increase engagement, and boost your social media presence by aligning with what’s relevant to users.

Pro Tip

Monitor trending hashtags and topics regularly, as trends change quickly. Joining a trending conversation early can give you a boost in visibility and engagement on your content.

Related Terms

Viral, Hashtag, Trending Topics, Newsjacking, Pop Culture, Social Media Trends