What does “Hashtag” mean?

A "hashtag" is a symbol (#) followed by a word or phrase, used to categorize and organize content on social media platforms. Hashtags make it easier for users to find related posts or discover trending topics. They are commonly used on platforms like Twitter, Instagram, TikTok, and Facebook.

Hashtags are an essential part of social media strategy because they increase the visibility of content. When you add a relevant hashtag to your post, it becomes part of a larger conversation or trend that others can explore by searching or clicking on the hashtag.

Example

"Use the #MondayMotivation hashtag to share positive quotes at the start of the week."

What are ways to use “Hashtag” on social media?

Hashtags are often used to participate in trending topics, share content related to specific interests, or increase the reach of posts. By including relevant hashtags, users can engage with a larger audience, join conversations, or connect with people who have similar interests.

For businesses, using branded or campaign-specific hashtags can help build a community around the brand and encourage user-generated content.

Pro Tip

Use a mix of popular, niche, and branded hashtags to maximize the discoverability of your posts and reach the right audience.

Related Terms

Trending Hashtag, User-Generated Content, Social Media Strategy, Content Discovery