What Does Social Media Trends Mean? | Social Media Glossary

"Social Media Trends" are patterns of content, behaviors, or topics that rise in popularity on social platforms, gaining widespread attention and engagement.

What does “Social Media Trends” mean in the context of social media?

Social Media Trends refer to behaviors, topics, or types of content that gain traction and widespread engagement across social platforms. These trends can range from viral challenges and hashtags to emerging memes or news events that people discuss and create content around. Trends evolve quickly and can often be driven by viral moments, influencers, or significant cultural shifts.

For content creators and brands, staying on top of Social Media Trends is crucial, as it allows them to remain relevant and engage with their audience by aligning with what’s currently popular. Trends can also present opportunities for creative marketing and user engagement.

Example

TikTok dances and viral memes are among the most popular Social Media Trends that brands are using to engage their audience in 2025. #TikTokTrends

What are ways to use “Social Media Trends” on social media?

To leverage Social Media Trends, create content that aligns with popular topics, hashtags, or challenges that are gaining attention. Use trending audio, participate in viral challenges, and incorporate trending hashtags to boost discoverability and engagement.

However, it’s important to ensure that your participation in trends feels authentic and aligns with your brand’s message or personal style. Jumping on a trend just for the sake of it may appear inauthentic to your audience.

Pro Tip

Keep an eye on platforms like Twitter, TikTok, and Instagram’s Explore page to spot emerging Social Media Trends early. Being one of the first to join a new trend can help you stand out and gain traction quickly.