What does “ICYMI (In Case You Missed It)” mean?

"ICYMI" is an acronym used on social media to draw attention to important content, often recapping or sharing something that was previously posted. It’s used to ensure followers are aware of content they may have missed. It’s commonly used for updates, announcements, or sharing relevant information that’s still worth seeing.

Example

"ICYMI, we launched a new collection of limited-edition sneakers! Check them out now."

What are ways to use “ICYMI” on social media?

Use "ICYMI" in your social media posts or stories to provide updates, share highlights, or remind followers of content they might have missed. It’s often used in a casual, informative tone to encourage people to engage with past posts or updates that may have gone unnoticed.

Pro Tip

If you’re sharing an old post or piece of content, use "ICYMI" as an introduction to bring attention to it without sounding repetitive.

Related Terms

Recap, Social Media Engagement, Announcements, Updates