What does “Evergreen Content” mean?

Evergreen content is content that doesn't expire or lose relevance over time. It covers topics that are always useful or interesting to your audience—like how-to guides, definitions, tips, or frequently asked questions.

Unlike time-sensitive posts or trend-based content, evergreen content has lasting value and can generate traffic and engagement for months or even years.

Example

"Our blog on ‘How to Write a Business Plan’ is evergreen—it still brings in traffic three years after publishing."

What are ways to use “Evergreen Content” on social media?

On social media, evergreen content can be reposted periodically to maintain engagement and reach new audiences. It’s useful for filling content gaps and supporting ongoing campaigns.

Creators and brands often schedule evergreen posts—like tutorials, FAQs, or foundational tips—as part of their long-term content strategy.

Pro Tip

Mix evergreen content into your content calendar to build a stable traffic base and reduce the pressure to constantly create new material.

Related Terms

Content Strategy, Repurposing Content, SEO, Long-Tail Keywords