What does “FOMO (Fear of Missing Out)” mean?

FOMO refers to the anxiety or sense of insecurity that occurs when someone feels like they are missing out on something that others are enjoying, often fueled by seeing others’ social media posts. It can happen when someone views an exciting event, vacation, or even a social gathering that they weren’t invited to or can’t attend.

On social media, FOMO can be triggered by images or posts of people sharing their seemingly perfect experiences, which can make others feel inadequate or left out. This feeling has become more prevalent in the digital age as people share their lives more openly online.

Example

“After seeing my friends post about the concert they went to, I got a serious case of FOMO.”

What are ways to use “FOMO” on social media?

People often use FOMO to describe the feelings of being left out when they see others attending events, getting opportunities, or living an exciting life on social media. Marketers also use FOMO as a strategy by creating limited-time offers or exclusive events that encourage people to act quickly to avoid missing out.

Brands and influencers may create content that triggers FOMO by showing off products, experiences, or lifestyles that appear exclusive or unattainable, driving engagement and sales.

Pro Tip

Remember that social media often highlights the best moments, but everyone experiences ups and downs. Use FOMO as a motivator to engage more, but be mindful of your mental health and perspective on what you’re seeing.

Related Terms

Social Comparison, Mental Health, Exclusivity, Limited-Time Offers