What does Crawlability mean?

Crawlability is the ability of search engine bots (like Googlebot) to move through your website and access all of its pages and content. If a site is crawlable, it means the structure, internal links, and technical elements allow bots to discover and index pages efficiently.

Barriers like broken links, blocked pages in robots.txt, or poorly structured internal linking can limit crawlability and negatively impact your site’s visibility in search engines.

Example

“We improved crawlability by fixing broken links, submitting an updated sitemap, and optimizing our internal link structure.”

What are ways to use Crawlability in your business?

Regularly audit your website using tools like Screaming Frog, Google Search Console, or Ahrefs to identify crawl issues. Make sure your internal linking structure is logical and that important pages aren’t blocked by robots.txt or noindex tags. Submit XML sitemaps to search engines and fix crawl errors promptly to ensure your site is discoverable.

Good crawlability leads to better indexing and more opportunities for your content to rank.

Pro Tip

Prioritize crawl budget by making your most valuable pages easy to access within a few clicks from the homepage and removing low-value pages from indexing.