What does Internal Linking mean?

Internal linking refers to hyperlinks that connect one page of a website to another page on the same domain. These links guide visitors through your content, keep them on your site longer, and help search engines crawl and understand the structure of your website.

Strategically placing internal links helps pass link equity (ranking power) from high-authority pages to others, making it easier for search engines to index your content and for users to discover related topics.

Example

“We added internal links from our blog posts to our product pages to drive more traffic and improve on-site engagement.”

What are ways to use Internal Linking in your business?

Use internal linking to guide users toward key pages like services, products, or lead magnets. Link from high-traffic or high-authority blog posts to newer or underperforming pages to distribute SEO value. Create content clusters by linking related blog posts to a central ‘pillar’ page to improve topic authority and search visibility.

Always use descriptive anchor text that reflects the content of the linked page.

Pro Tip

Use internal linking audits to identify orphan pages - important content that isn't linked to from anywhere else - and integrate them into your structure.