What does Featured Snippet mean?

A featured snippet is a selected piece of content that Google displays at the very top of the SERPs (Search Engine Results Pages), usually in response to a question-based search. It pulls information from a relevant webpage and includes a summary, list, table, or video that directly answers the searcher's query.

These “position zero” placements are designed to give users instant answers and often lead to a higher click-through rate for the featured site.

Example

“Our blog post on ‘best productivity tools for solopreneurs’ was featured as a snippet and drove 5x more traffic in a week.”

What are ways to use Featured Snippet in your business?

To earn a featured snippet, structure your content to answer specific questions clearly and concisely. Use H2 or H3 subheadings, bullet points, and definition-style introductions. Include strong on-page SEO and aim to rank on page one for the target keyword.

Focus on content formats that Google tends to feature - such as how-tos, definitions, comparisons, and numbered lists.

Pro Tip

Use tools like Semrush or Ahrefs to identify which keywords show featured snippets, and then optimize your content to match the snippet format for that query.