What does SERPs mean?

SERPs stands for Search Engine Results Pages - the list of results that appears after a user types a query into a search engine like Google, Bing, or Yahoo. These pages include a combination of organic listings, paid ads, featured snippets, local packs, knowledge panels, and more.

Where your content appears on the SERP significantly impacts how much traffic it receives, making visibility on page one a major goal in SEO.

Example

“Our blog post ranked on page one of the SERPs for ‘how to start a freelance business,’ driving a big spike in organic traffic.”

What are ways to use SERPs in your business?

Use SERPs to evaluate keyword opportunities, analyze competitor rankings, and find gaps where your content can outperform others. Tools like Semrush and Ahrefs can help track your position in the SERPs and monitor changes over time.

Aim to rank not just in the main organic listings, but also in featured snippets, People Also Ask sections, and local packs for maximum exposure.

Pro Tip

Study the SERP layout before targeting a keyword - if it’s filled with ads, videos, and Google-owned features, it may be harder to gain clicks even if you rank.