How much has Ryan Serhant made from luxury real estate, his media empire, and training programs? Here’s a full breakdown of his income streams, net worth, and how he built one of the most recognizable brands in real estate.

Ryan Serhant rose to fame on Million Dollar Listing New York, but he didn’t stop there. He built a real estate firm, a media company, and a personal brand empire that now spans across sales training, YouTube, and global property deals.

Behind the sharp suits, viral video tours, and “expensive listings only” philosophy, one question keeps coming up:

How much has Ryan Serhant actually made?

Let’s break it down.

1. Real Estate Commissions & Brokerage Income: $20M–$40M

Ryan Serhant began his career as an agent in NYC and has since closed over $5B in real estate sales. After launching SERHANT. - his own brokerage - in 2020, he began earning from both personal deals and company-wide commissions.

With high-end listings, commissions are massive (often 3% of multi-million-dollar properties). Even taking conservative splits, his personal and company commissions likely account for tens of millions over the last decade.

➡️ Estimated lifetime commission + firm income: $20M–$40M

2. Serhant Media: YouTube, Brand Deals & Content Studio

Ryan’s media arm produces high-quality real estate content, creator collaborations, and sales-focused video tours that rack up millions of views.

His YouTube channel alone has:

• 1.5M+ subscribers

• Hundreds of high-production videos

• Brand integrations and high CPMs (luxury/real estate niches)

➡️ Estimated YouTube/brand/media income: $1M–$2.5M+

3. SERHANT. Ventures & Licensing Deals

Beyond brokerage and media, Ryan built SERHANT. Ventures, which includes:

• Real estate licensing tools

• Strategic partnerships

• White-labeled brokerage expansions

These ventures leverage the SERHANT. brand across new markets without Ryan being directly involved in every transaction.

➡️ Estimated income: $2M–$5M

4. Sell It Like Serhant Course & Books

Ryan's flagship course, Sell It Like Serhant, is a premium sales training product that has sold thousands of copies.

He also authored bestselling books including:

• Sell It Like Serhant

• Big Money Energy

Courses are priced in the $400–$500+ range, with strong upsell potential. Books bring in additional passive income and brand authority.

➡️ Estimated course + book revenue: $3M–$6M+

So… What’s Ryan Serhant’s Total Take?

Net Worth: $35M–$45M

While much of Ryan’s income is reinvested into his business and content teams, his net worth is estimated to be in the $35–$45 million range, with strong potential for future equity events or exits via SERHANT. as it scales nationally.

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Final Thought: Ryan Serhant Sells More Than Homes - He Sells Brand Power

What makes Ryan different isn’t just his deals - it’s the way he turns real estate into content, training, and licensing at scale. He’s proof that a modern agent can build a media-first, sales-driven empire from personality and process.