MrBeast’s $500M+ Business Breakdown
MrBeast has 393M subscribers and over 82B views - but how much has he actually made? Here's the breakdown across ads, brands, burgers, and chocolate.
When you think of YouTube royalty, one name rises above the rest: MrBeast.
With 393 million subscribers, 870 videos, and over 82 billion total views, Jimmy Donaldson (aka MrBeast) has redefined what it means to be a creator. But viral giveaways and outrageous stunts aside, there’s one question everyone wants answered:
How much has MrBeast actually made?
Let’s break it down.
1. YouTube Ad Revenue: $250M–$300M
With billions of views, MrBeast’s ad revenue alone is staggering.
Most creators earn around $2–$5 per 1,000 views after YouTube takes its cut. Using a conservative estimate:
82.2 billion views × $3.50 RPM = $287 million
That’s just from YouTube’s built-in monetization - no sponsors, no merch, no businesses.
2. Brand Deals: $150M–$250M
MrBeast doesn’t just do sponsorships - he charges a premium for major product placement in high-stakes videos.
Think:
Honey
Shopify
Current
Experian
Many of these integrations reportedly cost $1–$3 million per video, especially with views in the 50–100M range. If just 20% of his 870 videos were sponsored:
174 videos × $1.5M = $261 million
Even with discounts and package deals, $150M–$250M in brand deals is realistic.
3. Beast Empire (Feastables & MrBeast Burger): $175M+
Feastables, MrBeast’s snack brand, is growing fast - landing in Walmart, 7-Eleven, and now internationally.
Launched in 2022
Reportedly passed $10M in sales within months
Likely $100M+ in total revenue to date
MrBeast Burger launched in late 2020 and quickly expanded into hundreds of locations via ghost kitchens.
Grossed an estimated $75M+ in total revenue (though Beast himself has criticized quality control and scaled back).
Combined, these businesses have likely brought in $175M+ and growing - not including equity value or future exits.
4. Other Revenue Streams
Don’t forget:
App launches like Finger on the App
International dubbing and local-language YouTube channels
Equity in startups and potential brand acquisitions
MrBeast merch, which isn’t publicly disclosed but likely adds millions
So… What’s MrBeast’s Total Take?
Source | Estimated Gross Revenue |
|---|---|
YouTube Ads | $250M–$300M |
Brand Sponsorships | $150M–$250M |
Feastables & Burger Biz | $175M+ |
Other Ventures | $25M+ |
Total Revenue | $500M–$700M+ |
Net Worth: $100M–$150M+ (and Climbing)
Despite giving away millions and reinvesting most of his income back into content, MrBeast has built a media empire. His actual net worth may be lower than his total earnings - but his equity in Feastables and global brand potential are enormous.
Looking for the full MrBeast profile?
See his creator bio →
Final Thought: MrBeast Isn’t Just a Creator - He’s a Founder
He’s not trying to be the richest YouTuber. He’s building the biggest brand on the platform - and redefining what’s possible as a digital entrepreneur.
If you're building a business online, there's a lot to learn from his business model.
