What does “Girlie” mean?

“Girlie” is a casual, affectionate term popular on platforms like TikTok and X (formerly Twitter). It’s often used to describe someone—usually female—in a lighthearted or humorous way, especially when they’re leaning into stereotypically feminine behaviors or interests.

The term is frequently used in captions or comments to poke fun, show solidarity, or describe yourself in a playful way (e.g., “just a girlie trying her best”).

It reflects internet culture’s trend of reclaiming and celebrating femininity in a fun, self-aware tone.

Example

“Me walking into Sephora for the third time this week… just a little girlie doing her best.”

What are ways to use “Girlie” on social media?

“Girlie” is commonly used in memes, captions, and TikToks to narrate relatable moments, habits, or moods. It’s often paired with everyday actions that feel quintessentially feminine, dramatic, or over-the-top in a humorous way.

Brands also use it in copy to appeal to younger, mostly female audiences by tapping into trends, aesthetics, and relatability.

Pro Tip

When using “girlie” in branded content, make sure it feels authentic and culturally in tune—especially if targeting Gen Z audiences.