What does “Brand Advocate” mean?

A brand advocate is someone who actively supports a company, product, or service, often sharing their positive experiences with others on social media or in person. Unlike paid brand ambassadors, brand advocates are typically customers or fans who believe in the value of the product or service and want to promote it naturally.

They can have a powerful impact on a brand’s reputation, as their recommendations are viewed as more authentic and trustworthy than traditional advertising.

Example

"She’s such a brand advocate for that skincare line, always posting about it on Instagram and recommending it to friends."

What are ways to use "Brand Advocate" on social media?

On social media, brand advocates help increase visibility for brands by sharing their experiences and spreading positive messages about the brand. Brands often leverage advocates by engaging with them directly or encouraging them to share their honest reviews and testimonials.

You might see customers becoming advocates after a memorable interaction with a brand or product, especially if the product or service made a significant impact on their lives.

Pro Tip

If you’re trying to become a brand advocate or create your own advocacy program, focus on building genuine relationships with the brands you love. Authenticity is key to being a successful brand advocate, so ensure your endorsements are heartfelt and not driven by financial gain.