What does “User-Generated Content” mean in the context of social media?

User-generated content (UGC) refers to any type of content—whether text, images, videos, or other media—that is created and shared by users or consumers rather than brands or companies. UGC is typically shared on social media platforms and can include product reviews, unboxing videos, photos of people using a product, testimonials, or fan-made content related to a brand.

Brands often encourage UGC because it provides authentic, relatable content that resonates with audiences. It is also a powerful form of social proof, as it shows that real people are engaging with and enjoying a brand or product. UGC can help build a sense of community around a brand and is often used in marketing campaigns or featured on a brand's official social media accounts.

Example

Check out this amazing user-generated content from @username showing how they styled our new jacket! #CustomerLove #UGC

What are ways to use “User-Generated Content” on social media?

Brands and creators can share user-generated content to build credibility, engage with their audience, or promote a product in a more authentic way. To encourage UGC, brands may host contests, offer incentives, or create branded hashtags for customers to use. User-generated content can also be repurposed across social media platforms, on websites, and in marketing materials.

Using UGC not only boosts engagement but also fosters a sense of connection with followers, as people enjoy seeing content made by others like themselves.

Pro Tip

Make sure to always get permission before reposting user-generated content on your brand’s social media accounts to respect copyright and credit the original creator.

Related Terms

Social Proof, Engagement, Community Building, Influencer Marketing, Authentic Content