What is “Website Landing Page” meaning?

A Website Landing Page is a standalone web page, designed specifically to capture visitors' attention and encourage them to complete a particular task, such as making a purchase, downloading a resource, or signing up for a service.

Example

“An e-commerce brand creates a dedicated landing page for their seasonal sale to boost conversions during the promotional period.”

How is “Website Landing Page” used in business?

Landing pages are used in marketing and advertising to guide visitors towards a desired outcome, increasing conversion rates. Businesses often use them in conjunction with ads or email campaigns, providing a tailored experience to drive more leads and sales.

Pro Tip

Ensure that your landing page has a clear, compelling call-to-action and relevant content to convert visitors. Avoid distractions like unnecessary links.

Related Terms

Conversion Rate, Call-to-Action (CTA), A/B Testing, Landing Page Optimization