What is "Conversion Rate Optimization (CRO)" meaning?

CRO focuses on maximizing the efficiency of your website to convert traffic into valuable actions. It typically involves A/B testing and analyzing user behavior to identify opportunities for improvement.

Example

"After implementing a CRO strategy, the e-commerce site saw a 15% increase in sales by redesigning its checkout page for a smoother user experience."

How is "Conversion Rate Optimization (CRO)" used in business?

In business, CRO is used to optimize marketing efforts by improving website performance. It helps businesses turn existing traffic into more conversions without needing to drive more visitors, making it a cost-effective growth tactic.

Pro Tip

Use heat maps and analytics tools to track user behavior on your site. This data can reveal pain points and opportunities for improving your conversion rates.