What is “User Experience (UX)” meaning?

User Experience (UX) refers to the overall experience and satisfaction a person has while using a product, system, or service. It focuses on the ease of use, efficiency, and overall enjoyment of the product or service. A positive UX is crucial in attracting and retaining customers.

Example

"After redesigning the website to improve user experience (UX), customers found it easier to navigate, which led to increased sales."

How is “User Experience (UX)” used in business?

In business, UX plays a critical role in product design, marketing, and customer retention. By improving the user experience, businesses can reduce friction, increase satisfaction, and enhance customer loyalty, leading to higher conversion rates.

Pro Tip

Test your product with real users regularly to get feedback on their experience. This will help identify pain points and areas for improvement.

Related Terms

User Interface (UI), Conversion Rate Optimization (CRO), Usability Testing, Customer Journey