What does Growth Marketing mean?

Growth marketing is a strategic, experiment-driven approach to marketing that focuses on acquiring and retaining customers through rapid testing, optimization, and data analysis. Unlike traditional marketing, which often centers on brand awareness or long-term campaigns, growth marketing emphasizes performance, agility, and full-funnel tactics - covering everything from lead generation to user retention.

It often leverages tools like A/B testing, automation, content strategy, SEO, email marketing, and paid ads to find scalable solutions for growth.

Example

“Our growth marketing team ran a series of A/B tests on landing pages, which led to a 30% increase in conversions in one month.”

What are ways to use Growth Marketing in your business?

Implement growth marketing by continuously testing headlines, CTAs, ad creatives, email sequences, and content formats. Use tools like Google Optimize, Hotjar, or HubSpot to run experiments and track performance. Focus not just on acquisition, but on increasing lifetime value through retention campaigns, upsells, and user feedback loops.

This approach works especially well for startups and digital businesses aiming to scale quickly and efficiently.

Pro Tip

Growth marketing is never “set and forget” - build a system for consistent testing and iteration across your marketing funnel.