What is "Growth Hacking" meaning?

Growth hacking is a term commonly used in startups and digital businesses to describe unconventional, cost-effective strategies aimed at rapidly growing a company’s user base or revenue. It blends marketing, product development, and analytics to uncover scalable ways to drive results, often under tight budgets.

Example

“Our startup used growth hacking by offering referral rewards and viral loops to gain 100,000 users in six months.”

How is "Growth Hacking" used in business?

In digital business, growth hacking is typically used by founders, marketers, and product managers to discover what tactics bring the most return with the least effort. It often involves A/B testing, leveraging social platforms, automating outreach, or tweaking onboarding flows to boost user engagement and retention.

Pro Tip

Don’t just chase viral tactics—ensure your product delivers real value so growth can be sustained after initial spikes.

Related Terms

Product-Led Growth, Customer Acquisition, A/B Testing, Conversion Rate Optimization (CRO)