What does Bounce Rate mean?

Bounce rate is a web analytics metric that measures the percentage of users who land on a page and exit the site without clicking on anything else. A high bounce rate can suggest that the content wasn’t relevant, engaging, or didn’t encourage users to take further action.

While not a direct ranking factor, bounce rate helps identify issues with user experience, content structure, or targeting.

Example

“Our homepage had a 70% bounce rate, so we redesigned it to better guide visitors to key product pages.”

What are ways to use Bounce Rate in your business?

Monitor bounce rate in tools like Google Analytics to evaluate page performance. If certain pages have a high bounce rate, review the headline, load speed, design, and CTA clarity. Try adding internal links, embedding videos, or improving copy to reduce bounce and keep users engaged.

It’s especially useful for blog content, landing pages, and entry points to your site.

Pro Tip

A high bounce rate isn’t always bad - it depends on the page’s intent. For example, a contact info page may fulfill its purpose without needing further clicks.