What Sells Best on Gumroad Right Now?

With over 1.6 million listings, Gumroad has become a powerhouse platform for creators to sell digital products. But what’s actually selling?

From Notion templates to AI tools, the most in-demand Gumroad products solve problems, save time, or teach valuable skills.

In this guide, we break down the top-selling product types, why they work, and how you can replicate their success.

Best-Selling Gumroad Products in 2025

✅ Most Popular Product Categories

• Notion Templates

• AI Prompt Libraries

• Skill-Based Ebooks

• Online Courses

• Design Asset Packs

• Creator Toolkits

• Coding Resources

• Community Subscriptions

Quick Comparison Table

1. Educational Ebooks

Ebooks remain one of the most consistent sellers on Gumroad.

They’re affordable, high-value, and easy to consume.

The best-performing ebooks:

• Solve a niche problem (e.g. "How to Start Freelancing in 30 Days")

• Are short (30–80 pages) and highly actionable

• Focus on trending or evergreen skills like finance, marketing, or AI

2. Notion Templates & Productivity Systems

Notion templates are booming. From content calendars to ADHD-friendly planners, these sell because they save time and reduce setup friction.

• Top creators bundle templates with mini-guides or walkthroughs

• Price range: $9 to $49+

• Bestsellers often niche down (e.g., “Notion for UX Designers”)

3. Online Courses with Tiered Access

Courses are the top-performing format for teaching skills at scale.

Gumroad makes it easy to offer:

• Self-paced video lessons

• Downloadable worksheets

• Tiered pricing: Basic ($29), Standard ($79), Premium ($149+)

• Best topics: design, coding, marketing, AI, copywriting

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4. AI Tools, Prompts & Automations

AI is a hot category. Creators are monetizing by selling:

• ChatGPT prompt libraries

• Midjourney workflows

• Automation packs for productivity

• AI-based writing assistants or scripts

These tools are scalable and command premium pricing due to their novelty and time-saving appeal.

5. Design Assets & Canva Kits

Design-focused buyers flock to Gumroad for:

• Canva social media templates

• UI kits for Figma

• Icon packs

• Procreate brushes & textures

Bundles and seasonal releases often outperform general templates.

6. Creator Toolkits & Business Bundles

Bundled solutions = high perceived value.

These typically include:

• Ebooks + templates + checklists + walkthroughs

• Examples: YouTube Starter Kits, Freelance Packs, Instagram Growth Kits

• Price Range: $27–$97+

7. Coding Resources & Developer Assets

Tech-focused creators do well with:

• JavaScript snippets

• Tailwind UI kits

• Web dev starter packs

• No-code automations

Plug-and-play formats are especially popular with indie hackers and solopreneurs.

8. Subscriptions & Recurring Revenue

Recurring products = stable income. Popular formats include:

• Monthly Notion drops

• Exclusive Discord/Slack groups

• Ongoing access to templates, training, and Q&As

• Tiered coaching or mentorship models

Why These Products Work

The best Gumroad products share a few key traits:

• They solve a clear, niche problem

• They deliver fast, tangible value

• They’re visually polished and well-presented

• They’re easy to buy and easy to use

• They’re promoted regularly with good content

How to Make Your Product a Bestseller

✅ Start with a pain point
Use Reddit, YouTube comments, or X threads to find problems people are talking about.

✅ Design for speed + clarity
Simple templates often outperform long documents.

✅ Stack your offer
Bonus checklists, swipe files, and walkthroughs help your product stand out.

✅ Use tiered pricing
Offer Basic, Standard, and Premium versions to maximize conversions.

✅ Promote with content
Use short-form content (Reels, X threads, TikToks) to show product use cases.

Final Takeaway

Gumroad is thriving because it empowers creators to turn their knowledge and skills into scalable income. The secret? Don’t guess. Solve a clear problem. Package it well. Promote with intent.

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