What does “Thread” mean in the context of social media?

A Thread is a series of related social media posts (often seen on Twitter, Instagram, or Facebook) that are linked together to tell a story, explain a concept, or provide detailed information. Threads are typically used when the content is too long for a single post or when a topic requires multiple points of discussion. On platforms like Twitter, each post in the thread is connected by a user clicking “continue thread” or by numbering the posts for clarity.

Threads are often used for sharing in-depth content, breaking news, or creating a cohesive narrative, making them a popular tool for influencers, journalists, and experts to share complex information in a more digestible format.

Example

Here’s a thread on how to increase your social media engagement in 2025. 🧵👇 1/ Start by optimizing your profile... #SocialMediaTips

What are ways to use “Thread” on social media?

To create a Thread on social media, start by posting an initial tweet or post, then continue with subsequent posts that expand on the original idea. Each post in the thread should build upon the last, creating a flowing narrative or explanation. Threads can be used for anything from storytelling to providing educational content, and they’re a great way to keep your audience engaged over a series of posts.

You can also use hashtags to organize your thread and make it easier for others to follow, or to indicate the topic of your thread.

Pro Tip

Make sure your Thread is easy to follow by keeping each post concise and clear. Numbering your posts or using emojis to visually break up the content can also help with readability.