What does “Social Sets” mean in the context of social media?

Social Sets refer to pre-designed collections of graphics, templates, captions, and media assets created for use across a brand’s social media channels. These sets help maintain visual and messaging consistency, making it easier to post regularly without designing from scratch each time.

They’re especially useful for content planning, seasonal campaigns, product launches, or creating a branded aesthetic.

Example

We created a social set for our spring campaign—complete with story templates, feed posts, and promotional captions.

What are ways to use “Social Sets” on social media?

Use social sets to plan ahead and streamline your workflow. These sets can be downloaded or custom-made in tools like Canva or Adobe Express, making it easy to keep your content visually cohesive. They’re also helpful when working with teams, ensuring everyone is aligned on the brand style and tone.

Marketers and creators often use different social sets for various content pillars—like promotions, tips, behind-the-scenes, or announcements.

Pro Tip

Create a few reusable social sets for weekly content types like tips, quotes, or testimonials to save time and stay consistent.