Social Selling
"Social Selling" means using social media to build trust, engage leads, and sell products or services through genuine, value-driven interactions.
What does “Social Selling” mean in the context of social media?
Social Selling is a strategy where brands or individuals use social media platforms to engage with potential customers by building authentic relationships and providing valuable content—ultimately guiding them toward a purchase decision.
Unlike direct selling, social selling focuses on connection and trust rather than aggressive promotion. It's especially popular on platforms like LinkedIn, Instagram, and TikTok, where engagement and personal branding play a major role.
Example
Our team uses LinkedIn for social selling—sharing insights, starting conversations, and nurturing leads until they’re ready to buy.
What are ways to use “Social Selling” on social media?
Effective social selling involves regularly interacting with your audience, answering questions, sharing helpful content, and showcasing real-world results or testimonials. The goal is to become a trusted resource, not just a seller.
It works best when you listen more than you talk, personalize your approach, and use tools like DMs and comment sections to start meaningful conversations.
Pro Tip
Don’t pitch too early—focus on delivering value first to build credibility and trust before moving toward a sale.
Related Terms
Relationship Marketing, Lead Nurturing, Personal Branding, Engagement Strategy, Inbound Marketing
