What does “Social Media Handle” mean in the context of social media?

A Social Media Handle is the unique identifier (often preceded by an “@” symbol) used to represent a specific user or brand across social platforms. It allows others to easily mention, tag, or search for that user.

Handles are an essential part of your digital identity and are commonly used in bios, posts, and comments to link directly to a profile. Ideally, they should be short, memorable, and consistent across platforms for easier brand recognition.

Example

Our social media handle is @supediahq—follow us on Instagram and Twitter!

What are ways to use “Social Media Handle” on social media?

Use social media handles to tag collaborators, give credit, or direct users to a profile. For businesses and creators, a consistent handle helps build brand awareness and makes it easier for followers to find you.

When creating a handle, keep it relevant to your name or brand and avoid using too many special characters or numbers, which can make it harder to remember.

Pro Tip

Secure your handle across all major platforms—even if you’re not using them yet—to protect your brand identity and avoid confusion.

Related Terms

Username, Tagging, Mention, Digital Identity, Profile Name