What does “Social Media Bias” mean?

Social media bias is the presence of favoritism or prejudice on social platforms, either through algorithmic filtering, platform policies, or the actions of users themselves. This can result in some viewpoints being highlighted or promoted, while others are minimized or ignored.

Bias can be unintentional—driven by personalization algorithms or engagement metrics—or intentional, such as when platforms enforce specific content guidelines. Social media bias can shape public opinion, reinforce stereotypes, and limit exposure to diverse perspectives.

Example

“Social media bias can make it harder for minority voices to be heard if the algorithm favors mainstream content.”

What are ways to use “Social Media Bias” on social media?

Be mindful of the sources and voices you engage with. Diversify your feed by following a wide range of accounts, including those with different backgrounds and opinions. When sharing content, check for accuracy and consider how algorithms might affect the visibility of your post.

For creators and brands, recognize how bias can impact reach and engagement, and strive to produce inclusive, balanced content.

Pro Tip

Fact-check information before sharing and make a conscious effort to break out of your algorithm-driven comfort zone for a more balanced online experience.