What Does Pitch Mean? | Social Media Glossary

A "Pitch" is a brief, persuasive presentation aimed at convincing someone to take action, such as purchasing a product, investing in an idea, or supporting a project.

What does “Pitch” mean?

A pitch is a short, compelling presentation or proposal designed to persuade an audience, whether it’s a potential client, investor, or audience, to take a specific action. It’s often used in business, marketing, and content creation to present an idea, product, or service in a way that grabs attention and motivates action.

In social media and influencer marketing, a pitch can also refer to an outreach message or proposal sent to brands or collaborators, showcasing why a particular influencer or content creator would be a good fit for a partnership or campaign.

Example

I’m working on my pitch for a new startup idea. Wish me luck—hopefully, I’ll land an investor! #Pitch #Startup

What are ways to use “Pitch” in business or social media?

In business, a pitch could be used to present new products, services, or business ideas to potential partners, clients, or investors. On social media, creators or influencers might use pitches to reach out to brands, presenting their unique value and why they should collaborate on campaigns.

The goal of a pitch is to quickly grab attention, highlight key points, and convince the audience of the value being presented.

Pro Tip

Whether pitching an idea or pitching yourself for a collaboration, always focus on the benefits for your audience or potential partner. Keep it clear, concise, and tailored to their interests.