What does “Open Graph” mean?

Open Graph is a set of meta tags used to control how a web page is displayed when shared on social media platforms, such as Facebook, Twitter, and LinkedIn. Developed by Facebook, Open Graph allows website owners to specify the title, description, image, and other metadata that will appear when a page is shared, ensuring that the shared content looks appealing and relevant.

This protocol helps to create a more engaging and structured experience on social media, improving the visibility and click-through rate of shared content.

Example

When you share a blog post on Facebook, Open Graph determines how the title, image, and description will appear in the post preview. #OpenGraph #SEO

What are ways to use “Open Graph” on social media?

Open Graph is used by website owners and marketers to ensure that their content appears attractively and accurately when shared. By implementing Open Graph tags, you can control how your site looks when shared on social media, ensuring the content is optimized for engagement.

It’s especially useful for improving content visibility, branding, and audience interaction.

Pro Tip

Make sure to test your Open Graph settings with tools like Facebook’s Sharing Debugger to ensure your metadata displays correctly. A well-optimized Open Graph setup can lead to higher engagement and shares.