What does “OOTD” mean?

“OOTD” stands for “Outfit of the Day” and is a widely-used hashtag on platforms like Instagram and TikTok to showcase an individual’s daily outfit.

It’s a way for fashion lovers, influencers, and even brands to share their personal style, highlight fashion trends, and inspire others with their clothing choices.

OOTD posts often include details about the outfit’s components, such as where to buy the pieces or the inspiration behind the look.

Example

“Feeling cute today—OOTD featuring my favorite denim jacket and sneakers! #OOTD #FashionInspo”

What are ways to use “OOTD” on social media?

Use the hashtag #OOTD when sharing photos or videos of your outfit to engage with your followers and join the larger fashion conversation online.

You can also use it to document your daily fashion journey or promote your personal style and brand, if you’re a fashion influencer or content creator.

It’s a great way to receive feedback from others, discover new style ideas, and build a fashion-focused community.

Pro Tip

Include details like the brand names, where you bought the items, or specific styling tips to make your OOTD post more engaging and helpful to your audience.