What does “Old Money Aesthetic” mean?

The "Old Money Aesthetic" is a term used to describe the fashion, lifestyle, and values of individuals from wealthy families whose fortunes have been passed down through generations. This aesthetic emphasizes understated luxury, classic and timeless fashion choices, and a preference for discreet elegance over flashy or trend-driven displays of wealth.

Unlike the "New Money" aesthetic, which may involve more ostentatious displays of wealth, the Old Money Aesthetic is about subtlety, tradition, and a quiet display of affluence, often reflected in things like tailored suits, vintage cars, private clubs, and historical family estates.

Example

Her style is all about the Old Money Aesthetic—think tailored blazers, pearls, and timeless luxury without a logo in sight. #OldMoneyAesthetic

What are ways to use “Old Money Aesthetic” on social media?

Use "Old Money Aesthetic" to describe a lifestyle, fashion choices, or visual content that embraces classic luxury, timeless pieces, and sophisticated tastes. It’s often used to describe both individuals and brands that prioritize quality, tradition, and subtlety over trends or excessive branding.

It’s common to see this term used in fashion posts, design inspiration, and social media commentary on wealth and social status.

Pro Tip

To embody the Old Money Aesthetic, focus on investing in high-quality, classic pieces and avoid anything too trendy or logo-heavy. It’s about cultivating a timeless, refined sense of style and sophistication.