What does “NPC (Non-Player Character)” mean?

“NPC” stands for “Non-Player Character,” a term originally from video games referring to characters controlled by the game rather than a real player. On social media, it's used as slang to describe people who appear to lack independent thought, personality, or originality—essentially acting in a robotic or overly programmed way.

Calling someone an “NPC” can be humorous or critical, implying they’re just going along with the crowd or societal expectations without thinking for themselves.

Example

Every time I see someone repeating TikTok trends without context, I’m like… NPC behavior. #NPC #MainCharacterEnergy

What are ways to use “NPC” on social media?

Use “NPC” to describe people or behavior that seems automated, overly predictable, or lacking depth. It’s often used in memes, reaction videos, or comment sections when someone is behaving in a way that feels scripted or blindly conformist.

The term is commonly contrasted with “main character energy,” implying the opposite of someone who is unique or self-aware.

Pro Tip

While “NPC” can be funny, it can also come off as dismissive or rude—use it thoughtfully, especially when referring to real people or communities.