What does “Nepo Baby” mean?

A “nepo baby” (short for nepotism baby) is a slang term used to describe someone who has achieved success—especially in entertainment, media, or social media—largely because of their family’s fame, status, or industry connections.

The term gained traction online as a way to critique privilege and highlight how some individuals benefit from generational advantages, particularly in fields where exposure and access are gatekeepers. It’s not always negative, but it does call attention to inherited influence.

Example

“She’s a great actress, but people still call her a nepo baby because her parents are Hollywood stars. #NepoBaby #Nepotism”

What are ways to use “Nepo Baby” on social media?

Use “nepo baby” when referencing celebrities, influencers, or creators whose careers are seen as boosted by family ties. It’s often used in pop culture commentary, trend discussions, and debates about privilege, fairness, and access in creative industries.

Social media users may also use the term humorously to refer to themselves or others when joking about getting help from family connections.

Pro Tip

While “nepo baby” often carries a critical tone, many public figures have embraced the label by acknowledging their privilege and working to prove their talent.

Related Terms

Nepotism, Privilege, Celebrity Culture, Influencer, Gatekeeping