Nano Influencer
A nano influencer is someone with fewer than 10,000 followers who has high engagement and close relationships with their niche audience.
What does “Nano Influencer” mean?
A nano influencer is a social media creator with a small following—usually under 10,000 followers—who often has a highly engaged, tight-knit audience. Despite their limited reach, nano influencers are valued for their authenticity, trustworthiness, and strong influence within specific communities or niches.
Brands often collaborate with nano influencers for grassroots marketing efforts, aiming to build genuine connections with target audiences in a more personal and relatable way than through larger-scale influencers.
Example
“We launched our product by partnering with nano influencers in the skincare niche, and saw great engagement thanks to their loyal followers. #NanoInfluencer”
What are ways to use “Nano Influencer” in social media marketing?
Use nano influencers when your goal is to build trust, authenticity, and engagement within a specific target group. They’re ideal for local marketing, niche product launches, and campaigns that rely on word-of-mouth or peer recommendations.
Because they typically have closer relationships with their followers, nano influencers can offer more personal and convincing endorsements—often resulting in better conversion rates per follower compared to larger influencers.
Pro Tip
Don’t underestimate the power of a small audience. Nano influencers often generate the highest engagement rates and can drive highly targeted results with minimal cost.
Related Terms
Micro Influencer, Influencer Marketing, Engagement Rate, Niche Marketing, Brand Ambassador
