What does “Live Streaming” mean?

Live streaming refers to broadcasting video and audio content in real-time over the internet. This can take place on platforms like Instagram, YouTube, Facebook, Twitch, and TikTok, among others.

It allows creators to interact with their audience instantly through comments, reactions, and live chat, making it a more immersive and engaging experience compared to pre-recorded content.

Live streaming is commonly used for events, tutorials, gaming sessions, Q&A sessions, product launches, and much more, offering an authentic and unedited look at the content.

Example

“Join me for a live stream tomorrow at 3 PM to chat about my new project! #LiveStream”

What are ways to use “Live Streaming” on social media?

Use live streaming to engage your audience in real-time, whether you're hosting an interactive session, performing, or sharing a behind-the-scenes look at your work.

It’s ideal for building stronger connections with followers, providing instant feedback, and offering exclusive content to those who join live.

Live streaming can also be used for events like product launches, webinars, or interactive tutorials where viewers can ask questions or participate in the conversation.

Pro Tip

Promote your live stream in advance to build anticipation and remind your audience when to tune in. Engage with viewers during the stream by responding to comments and addressing questions.