What does “Link in Bio” mean?

“Link in Bio” is a common phrase used on social media to direct followers to a link that can be found in the user’s profile bio.

Since platforms like Instagram and TikTok allow only one clickable link in the bio, users often promote this link in their posts or stories to guide followers to external websites, online stores, blogs, or content.

The phrase is typically accompanied by a call to action, encouraging users to click the bio link for more details, offers, or exclusive content.

Example

“Check out my latest blog post—link in bio for all the details! #LinkInBio”

What are ways to use “Link in Bio” on social media?

Use “Link in Bio” to direct followers to external sites, such as your personal website, product page, or a special offer, when you want them to explore more than what’s available directly on the platform.

This phrase can be used in captions, stories, or even in comments to make it easy for your audience to find important content or products.

Creators and brands use this phrase to increase traffic to their external sites or to drive sales from platforms that don’t allow clickable links in posts.

Pro Tip

Keep your bio link updated with your most important content, such as new launches or exclusive promotions, to keep your followers engaged and informed.

Related Terms

Link in Bio Tools, Call to Action, Bio, Social Media Strategy, Conversion Rate