What does “KPIs (Key Performance Indicators)” mean?

KPIs, or Key Performance Indicators, are specific metrics used to evaluate the effectiveness of your social media and digital marketing strategies.

They help businesses and creators track progress toward goals such as engagement, reach, conversions, follower growth, and content performance.

By regularly reviewing KPIs, marketers can make data-driven decisions to improve strategy, optimize campaigns, and understand audience behavior.

Example

“Our top KPIs for this campaign were engagement rate, click-through rate, and follower growth.”

What are ways to use “KPIs (Key Performance Indicators)” on social media?

Use KPIs to assess how well your content and campaigns are performing on platforms like Instagram, TikTok, or LinkedIn.

You can track metrics like likes, shares, comments, reach, impressions, website clicks, and conversions depending on your goals.

Setting and reviewing KPIs regularly allows you to refine your approach, double down on what works, and pivot away from underperforming tactics.

Pro Tip

Align your KPIs with your overall business or brand objectives to ensure your social media strategy drives meaningful results.