What Does Hashtag Activism Mean? | Social Media Glossary

Hashtag activism is the use of hashtags on social media to promote social or political causes, raise awareness, or call for action.

What does “Hashtag Activism” mean?

Hashtag activism refers to the practice of using social media hashtags to raise awareness about social, political, or environmental issues. It allows users to show support, spread information, and mobilize efforts for causes. Hashtag activism can play a major role in protests, charity campaigns, and efforts to challenge societal injustices by making these movements more visible and accessible.

This form of activism is widely used on platforms like Twitter, Instagram, and TikTok to connect like-minded individuals, share resources, and foster collective action.

Example

#BlackLivesMatter is an example of hashtag activism used to raise awareness about racial inequality and police brutality.

What are ways to use “Hashtag Activism” on social media?

Hashtag activism can be used to gather people around a cause, share important information, amplify voices, and advocate for change. To effectively use hashtag activism, individuals and groups can create trending hashtags, share personal stories or resources, and encourage followers to participate in campaigns or protests.

By spreading hashtags that are easy to remember and use, social movements can create momentum and increase visibility for critical social issues.

Pro Tip

When using hashtags for activism, ensure the cause is genuine and the hashtag is used consistently across different social media platforms to maximize its impact.